Nearly 15% of Job Seekers Use Social Media to Land a New Job

Clutch Opportunities

As a job recruiter, how you post jobs and expand the reach of those jobs is constantly changing as both the needs and available options for applicants to search for jobs change. In a study released earlier today by Clutch, a Washington, DC B2B research, ratings, and reviews firm, a staggering 15% of job seekers are using social media to find their new job. This survey encompassed respondents from regions across the United States (South: 47%, Midwest: 21%, West (16%), and Northeast (13%) with respondents primarily between the age of 18 to 54 ( Millennials (66%), Gen X (29%), Baby Boomers (5%)).

Social Media

With billions of people engaging in social media each day, social media networks, like Facebook, are placing increased investments in growing the job seeker landscape within their platforms. Recent changes to Facebook Business include the ability for companies to post and promote their job opportunities on Facebook, along with providing tools to engage and even video chat with applicants. As the use of these technologies are more widely adopted by job seekers, their role in how recruiters engage with applicants will continue to increase.

Traditional Networking

From the results of their survey, Clutch found traditional networking still place a crucial role in landing a new job, accounting for 25% of the applicants who responded. With such a large number of new hires originating from networking, recruiters who focus on expanding their networks can play a crucial role in creating a more diversified team.

Below are some of Clutch’s findings on networking:

  • Men are almost just as likely to find a job through networking (26%) as they are through a job board (33%).

  • Women are far more likely to find a job through an online job board (44%) than they are through networking (25%).

Online Job Boards

Maybe not as surprising from the Clutch’s results, is the high percentage of applicants who are finding their jobs through online job boards. As explained by Jenna Filipkowski, head of research at Human Capital Institute, “Going to a general job board may be the first step. If they find what they’re looking for there, they don’t necessarily need to take the deeper dive.”

Below are some interesting findings on the results found from participants who used an online job board:

  • More than 40% of job seekers secure new roles through online job boards. This includes general job boards such as Indeed and Monster (33%) and Industry-specific job boards such as MediaBistro and USAJobs (8%).

  • Of the job boards which offer automatic job alerts, 90% of respondents use these alerts and 61% found alerts helpful.

To read the full report, click here.

Amanda S